Is Local SEO different than SEO?

Yes it is. Local SEO refers to the visibility of your website when a potential customer searches 'services near me'.   Local SEO aims to help businesses attract more customers from their local area or geographic region. It involves strategies like optimizing Google My Business listings, obtaining local citations, encouraging online reviews, and ensuring consistency of business information across online directories. 

While both SEO and Local SEO aim to improve a website's visibility on search engines, SEO focuses on a broader audience, while Local SEO targets local or regional audiences specifically.